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Company: ISC Sport
Client: Disney
Project Name: ISC Marvel Heroes NRL Program
Medium: Apparel and Marketing
Brief: To design and produce on-field playing kits for nine NRL teams, inspired by characters from Disney’s Marvel films. Each team’s kit was created to closely reflect the colours, costume elements, and overall style of its corresponding Marvel character.
The success of this project was the result of a strong collaborative effort from the entire team at ISC.
My role: To design the playing kit vector artwork for two of the characters (Thor and Falcon).
Other team members:
Timothy Lo: Visual effects for the playing kits. Final art.
Joe Pejkovic: Post-production work. Print/digital collateral.
The campaign was hugely successful both in Australia and internationally. The ISC Marvel Heroes 2017 program was nominated for the Best Sports Marketing Campaign at the 2017 Ministry of Sports Marketing (MSM) Awards.