About the Brand
Wyloo, formerly known as Wyloo Metals, is a privately owned metals company in the Tattarang investment group. After acquiring ROFM in 2022, followed a year later with the acquisition of Mincor Resources in July 2023, Wyloo has seen exponential growth and is now poised for a fresh brand approach.
Challenge
To reflect its expanded portfolio and new strategic direction, Wyloo Metals rebranded to Wyloo in 2023. Wyloo Ring of Fire and Wyloo Kambalda (formerly Mincor) were also rebranded to align with the new Wyloo brand. Our challenge was to craft a contemporary brand identity that positioned Wyloo Metals for future growth, encompassing two impending acquisitions under its umbrella.
Solution
The project began with comprehensive market landscape research, buyer preferences, and stakeholder personas.
We then delved deep into Wyloo Metals’ brand values, objectives, and existing brand awareness. Leveraging this invaluable insight, I led the redesign of their visual identity, overseeing the creation of a fully revamped website and a comprehensive brand style guide, propelling Wyloo Metals into a new era of branding excellence.
Agency: Digital Native
Art Direction: David Sheens
Designer: David Sheens
Website