Completed at Made
Design: David Sheens
Art Direction: Richard Stenlake
Soames Real Estate is a proud family-owned real estate company based in the Northern districts of Sydney, Australia.
They decided to embark on a rebrand with the team at Made Agency.
Problem: The existing brand was outdated and losing impact in a thriving, competitive market.
Solution: To create a new and timeless brand to leverage the company in the market, improving brand identity and recognition.
Process: A brand discovery was conducted whereby we understood what the client needed/wanted and what was currently lacking in the brand. Typographically, the brand was reinvented with a new color palette and aesthetic suited to a digital audience.
An extension of the brand was designed utilizing elements from the lettering and the arch motif - representing a ‘new day.’ A complete rollout was created, bringing all the brand elements together.